Thinking
And a new company, Goodparts, wants to be the ones to sell it to them. No matter how you like...
5 New Projects including Goodparts by ABD
Aiming to do away with taboo clichés in favour of encouraging an open, healthy sex life, Goodparts is US-made aloe-based...
The 16 Best Lubes for Anal Sex
When it comes to anal play, there's no such thing as too much lube. Lube is great for taking the...
Goodparts Featured in PAPER Mag: Lube That Actually Looks Cool On Your Shelf
From the article: ""The way to destigmatize lube is not by selling it where it already is, but meeting...
Goodparts #1 on Men's Health list of best lubes for butt stuff
From the article: "There's something about the texture of Goodparts' lube that feels so damn good. It's silky smooth and...
Creative Boom: ABD's identity for Goodparts, a men's wellness brand selling lubes and balms for sex
New York creative collective ABD (short for Associates By Design) is behind this identity for Goodparts, a new men's wellness...
GOODPARTS 2020: Pre-Launch Letter
Goodparts was made for play. But sexuality is about more than sex. Play can have purpose, too.