Goodparts is an independent, queer-owned personal care brand based in Brooklyn.
We develop high-performance personal and sexual wellness products with clean ingredients, ergonomic packaging, and design that actually deserves a spot on your nightstand. Recognized by Men’s Health, Cosmopolitan, and others for our quality and design, Goodparts was called “cool but quietly branded” by GQ—which, honestly, we think is pretty spot on.
We believe sex is a part of life, not apart from it—and our products should feel the same. Because taking care of your sex life shouldn't mean sacrificing taste, quality, or style.
Sex is universal
A good sex life doesn’t start and end in the bedroom.
It’s part of your routine, your style—the way you take care of your mind and body. It’s about doing the things that make you feel good, so you can make others feel good too.
And yet, in the mainstream, sex is still treated as taboo.
It’s pushed to the margins—confined to underground stores, unregulated industries, and late-night television. A universal human experience, treated like something shameful or niche.
Goodparts was designed to change that.
To make products that treat sex with the same intention, care, and design as everything else in your life—without stigma, without embarrassment, without apology.
Because what happens when we talk about sex openly and honestly? What happens when we take sex out of the basement and into the light? What happens when we treat sex like a part of life—not apart from it?
Better sex. That's what.
Sex is universal. Good sex should be too.
